Three Ways to Make Your Website Work for You

Three Ways to Make Your Website Work for You

In this day and age, having a website for your business is pretty much a given. If you don’t have one, well, let’s just say you are missing out. Research from Fleishman Hillard tells us that the vast majority of people begin their buying process with an online search. 89% of consumers to be precise! Not only that but 72% of consumers who did a local search visited a store within 5 miles, and 50% of mobile visitors visit a store within one day (Hubspot)!

website marketing

Image via https://geoffreymultimedia.com/website-marketing/

As these numbers point out, having a solid online presence is highly important in today’s market. The digital world is not getting smaller and it is only becoming more and more convenient to get information on the go through voice search, WiFi in your car, augmented, and virtual reality. It’s important to be where your customers are.

So now you have a website, it’s time to make sure it is working for you and giving you a return on investment. Here are three ways to make your website work for you.

search engine optimization

Image via http://www.globaledgesys.com/website-search-engine-optimization-seo/

Number One: Search Engine Optimization (SEO)

SEO is a big subject and multiples of multiples of posts could be dedicated just to this area. Let’s focus briefly on a couple of the simpler items to focus on.

Blog! Blog! Blog! Every business has something to say and value to add to the community. Start putting out some content of your own to keep things fresh on your website. Search engines love fresh content and increase the chances of heightening your search results. This is part of what is known as on-page SEO.

Guest blog! If you see someone blogging about complimentary topics or you see an opportunity tocollaborate, reach out and see if they would like to guest blog and for you to blog for their site. This is a great way to make new connections and reach a new audience.

Be social! Keeping your social media accounts fresh and active is another source of traffic and will show up in search results. Don’t want to sit at the desk all day posting on Twitter? Try a scheduling tool like Hootsuite to help with that! These are both examples of off-page SEO.

Number Two: Mobile Friendly and Secure

Having a mobile friendly version of your website is important since more searches take place from mobile devices than computers (Hubspot). If you’re website is not easy to view on a mobile device, you risk losing visitors to website which are more accessible. In addition to this, Google’s Mobile First Indexing, means preferential treatment in search results is given to websites with mobile versions. You can check here to see if your site is mobile friendly!

SSL Certificate

Image via https://www.iugo.com.au/blog/what-is-an-ssl-certificate/

Ensuring your website is secure is another important element in your digital presence. If you use Google Chrome, you may have noticed warnings about a website not being secure or a small (i) in the browser bar. This indicates a website that does not have a Secure Socket Layer (SSL) certificate installed. Having this helps to secure your website and data as well as that of visitors to your site. Not having a SSL can diminish your results in organic search and lead to reduced traffic. Read more here.

Number Three: Call to Action

Now that you have visitors to your website, it is mobile friendly, and secure, you have to have ways to generate leads from your traffic. It’s no good if people make it to your website, glance around, say ‘well that’s cool’, and leave.

You can generate new opportunities for sales by having a call to action. This can take a number of different forms such as a quote request, newsletter sign-up, giveaways, coupons, or contact forms. With any of these, the point is to get a name, email, and possibly phone number so you have the opportunity to follow up.

Having a website is good; having a website that works for you and generate a return on investment is better! If you would like to talk with us more about how this can work for you, contact us today!

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