17 Nov The Edmonton Real Estate Market – Exposing Marketing Strategies
The Real Estate Market….
Did you know that 80% of home buyers are searching online for Real Estate and 52% of those users used an iPhone to make the search? Those searches in the top 10 appear on the first page of Google are more imperative than ever. When searching on a mobile device that means that those who appear under the top 10 are automatically bumped to the second page.
“On the first page alone, the first five organic results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%.”
Here at fusedlogic we did a digital competitive market analysis of the Edmonton real estate market. Key data was revealed to determine what some of the top Real Estate websites are ranking for online.
Liv Real Estate
Liv Real Estate is an independent real estate brokerage in Edmonton AB. Lets take a look at their keyword rankings. We track their organic search traffic, backlinks, and paid search marketing efforts. Liv Real Estate focuses highly on gaining organic search traffic, with no emphasis on paid search. They have also built up almost 5000 backlinks.
Besides their company name, Liv Real Estate is ranking on the first page for “Edmonton Real Estate,” “Real Estate Edmonton,”and “MLS Edmonton.”
Edmonton Homes Web
EdmontonHomesWeb.com which is managed by RE/MAX realtor Derek Hulewicz focuses heavily on organic search traffic rankings with many #1 rankings in the Edmonton area. This website also has some paid search advertising and has 229 backlinks.
Edmonton Homes Web ranks on the first page and position for top keywords such as “edmonton homes for sale,” “condos for sale edmonton” and “acreages for sale.”
When looking at yegishome.ca we notice that their traffic is heavily reliant on backlinks and there are some paid search ad links.
Yeg Is Home captures Google search rankings as the number #1 position for “Real estate weekly edmonton,” “edmonton mls weekly” and “edmonton real estate weekly.”
Would you like to see more information like this?
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