Author: fusedlogic

Customer engagement is a nuanced business function that’s evolved significantly over the past few years. A shift towards digital media and online interactions has forced brands to rediscover their target consumers. What drives them to make purchasing decisions? What influences their loyalty to a particular...

Artificial intelligence is an incredibly powerful tool in today's business landscape. AI offers solutions and means of marketing to your customers in ways that were previously entirely cumbersome and time consuming. As described by Lindsay Tjepkema of Emarsys: Artificial intelligence marketing (AI Marketing) is a method of...

Artificial intelligence is the stuff of sci-fi fantasy capturing the attention of writers, researchers, scientists, and the general public for decades. Artifical intelligence and robotics have been central to legendary storytelling for many years from Isaac Asimov, to Skynet, to iRobot, Star Trek, and others....

In 2015, the blockchain technology market gained revenue of US$315.9 million. The forecasted revenue gain for the next several years leading up to 2024 is US$20 billion (source). Netscribes confirms this research with similar findings of their own pointing to growth rates of 42.8%CAG by 2022...

[caption id="attachment_16200" align="alignleft" width="428"] Image via https://www.allerin.com/blog/5-reasons-why-you-must-care-about-customer-sentiment-analysis[/caption] If you read our post on social listening, you will remember we spent some time talking about how using this tool can help you reach your biggest fans and improve your customer service. In part, this is accomplished by...

In the wake of major hacks and breaches around the world, the digital security of our personal and business information is a growing concern. If awareness and some concern over your privacy and security has not been on your mind, it should be. The data...

[caption id="attachment_16174" align="alignleft" width="237"] Image via https://www.lisamontanaro.com/wp-content/uploads/2012/09/NOT-To-Do.jpg[/caption] Your website is an important sales tool in your business's arsenal, and like most people, you likely spent a lot of time and money on putting it together. As with any other business expense, you are looking for a...

In this day and age, having a website for your business is pretty much a given. If you don't have one, well, let's just say you are missing out. Research from Fleishman Hillard tells us that the vast majority of people begin their buying process...