Using Social Media to track SuperBowl and BrandBowl 2011
Tomorrow is SuperBowl Sunday and for many online it’s not only about the football but also the “BrandBowl.” I intend to spend tomorrow with friends taking in the game, as well as, some of the anticipated online debate as to which SuperBowl commercials rock and which might have missed the mark.
If you’re interested in learning more about the online ad discussion there are a few different ways to watch everything evolve.
“CrashtheSuperBowl”
First, here are some of the major brands who will most likely participate and they will invariably use YouTube to distribute content. Doritos is back this year with the “CrashtheSuperBowl” YouTube channel.
Volkswagen Passat: The Force
Frankly the early leader, and so far my favourite.
BrandBowl 2011
Now to watch the most popular ads be graded by your fellow Twitter followers head to brandbowl2011.com
Here’s the current stats at BrandBowl2011.com of Volkswagen’s The Force commercial at the time of this post.
The main Twitter hashtags that I’ll be following the rest of today and tomorrow are as follows. If you have one to suggest please let me know.
#superbowl, #brandbowl #NFL #adbowl
In addition to using search.twitter.com, I’ll also use Tweetreach. A current snapshot of the #brandbowl discussion on Tweetreach provides a periodical review of the ebbs and flow of the conversation.
For researching a particular Twitter account’s latest action, I like to use Twittercounter.com.
Enjoy your SuperBowl Sunday, regardless of which team you’re cheering for or which brand you prefer, there will be lots of ways to watch AND participate in the spectacle. Feel free to let us know here which commercial you enjoy and why.
Ultimately, there are millions of dollars at stake during this weekend, and as a consumer you are right at the centre of it whether you know it or not.
SUNDAY UPDATE:
Here’s a screenshot of Tweetreach and the #brandbowl hashtag at 10:22am MST
