• http://www.facebook.com/robdavy Rob Davy

    As I mentioned in Mack’s comments, in the grand scheme of things, the expense of this was negligible.  It’s then kind of a shame that they probably won’t try anything else like this (or even things people agree are good) any time soon because of the negative attention it’s gotten. Because of the way large organizations work (like the gov), no one will want to be ‘the guy who approved that project that the media said was stupid’ which is a shame.

    Also, in my opinion, we shouldn’t be looking for direct return from this kind of stuff. We should be looking at it more for the situation where people around the world say to themselves “hmm, thinking of going skiing in the rockies, where shold we stay…? Edmonton, oh yeah, I’ve heard of Edmonton, it’s a legit city” as apose to “Edmonton, never heard of it, probably some backwards town in the middle of no where”.

    As a non-Canadian (moved here 8 years ago), I can say I’d never heard of Edmonton. It simply wasn’t on my radar in the way Vancouver, Toronto or Montreal were. That’s the basic thing we need to fix IMHO. Spending $20k towards that, go for it!

    Comment from Mack’s blog:
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    Travel Alberta spends $34m/year on marketing (from a total budget of $58m). EEDC has an annual budget of $36m. Spending $10k each on something like this, whether it
    worked or we need to learn more from it, was a great idea. Those organizations ‘waste’ much larger amounts on much less worthwhile projects.

    At least this has the potential to grow into something that does work, but you have to start somewhere.Maybe a little $20k experiment was the perfect starting place. Having Edmonton featured as a destination on The Bachelor would have been many hundreds of thousands,
    so many this was a good first step towards doing more unique marketing
    exercises.

    As you touched on, the social media exposure is certainly worth something. 230,000 twitter followers is nothing to laugh about
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