One of the primary reasons I haven’t committed is available time, or timing of the ask.  Another reason I’ve said no is because my spidey sense suggested that the candidate wasn’t as genuine as I expect, and didn’t follow through with anything they said they’d do. Further, when push came to shove, one or more weren’t truly about change despite the sound bites.  I don’t want to paint a picture that every politician is disingenuous, or likely to mislead about their intentions for change.  That’s certainly not the case, I’m only highlighting the main red flags for me personally that drove my reservations to commit my personal reputation to a candidate.

What is spurring on this post today is no other reason than I happened to see this tweet by Doug Horner, one of the PC leadership hopefuls (shown below, not picking on you Doug, it could have been any candidate doing the same thing, they all have).

This tweet inspired me to quickly review the social activity of many of the politicians/candidates in this province.  My personal opinion is that overall that activity could use some help sprinkled with a little rant here or there.

8 points for politicians on why this isn’t about “ME” it’s about “THEM”:

I’m adopting this image by David Armano to make a point about the impression most politicians are making online in my opinion.  Most state they’re about “grass roots, about change, and doing politics differently.”  However, if we consider the amount of content creation by the “grass roots” about a particular candidate or party the list gets really short, really quickly.  The list of Trolls supporting one party or another, and engaging in attacks is larger than ever.  The smart thing is NOT to engage them, they’re children stomping their feet and looking for attention.  Mature voters see them for what they are.

1.) Be genuine – Most people don’t actually care about all the locations you’ve visited in the past with the exception of your competitors.  If you really want to communicate location, use a geo-location app like foursquare to check into a location, send that to Twitter and Facebook, and leave it at that.  Hint – become the foursquare mayor of these locations around Alberta, and I’ll really be impressed with your outreach efforts.

2.) Engage on the issues – granted twitter is not optimum for this, and a blog is more suitable.  Write 250 word replies to individual Albertans and their key issues from your heart, and then reply on twitter to that citizen.  Don’t like writing?  There’s always short burst videos comprising a video blog (vlog), you can say that same 250 words in 2 minutes, and YouTube is perfect for that because it’s shareable.   This takes time so be focused with your responses to the issues.  Don’t have the time?  BS.  This isn’t a priority because you don’t understand what to do, and how to deploy the multiple technologies for effect.  Frankly, most don’t believe social media will help sway opinions enough to cast a vote.  This little tidbit is good for those who disagree with that statement.  Social media when used correctly builds rapport, it’s not the silver bullet it’s a main component that should be baked in to all campaign activities.  Voters take that into consideration.  Parties who understand behavioural patterns online can really make a lot of headway.  Others…,the dinosaurs, well they’ll tweet to seem envogue, and be doing it blindly, broadcast all about “me” tweets to no real tactical advantage.  Sure, promote things that you’re doing, but also be prepared to engage in debate on policy and solutions and it’s better when citizens promote what you’re doing.

If you’re about “grass roots and change” for real…Set aside an hour a week for a public online debate.  Cover It Live is one example that could be installed on your website, or you can simply be on twitter during a designated hour using your hashtag to answer any questions thrown at you.  Schedule so that people know when they can engage with you.

3.) Use video for citizen responses, questions and engagement.  Mr. Horner, the travelling is impressive, I would have been even more impressed had you provided video footage from each of those stops with people stating why they’ll vote for you.   However, I’d be over the top if any candidate generated a bunch of content by citizens pledging their support voluntarily.  If politicians truly inspire, then the evidence will be there. Granted not all would get in front of a camera but some will.  In today’s digital landscape where the digital divide is still very real, learn to solve these problems, rural folks have a camera phone for a picture or an impromptu video, share life as it happens with Qik.

Coincidently, the most watched live Alberta Live! episode was when I interviewed Danielle Smith, Doug Griffiths is second, Dr. Raj Sherman, and newly elected Alberta Party leader Glenn Taylor are on fusedlogicTV too.  Here’s a hint, albeit a self-serving one.  fusedlogicTV is your very own Web TV Network for hire and Alberta is our strongest province for viewership for obvious reasons.  See any of your competitors airing a regular (unedited) TV show that works live and on-demand?  People are still watching those episodes, the campaigns and parties can promote these episodes at no cost.

4.) Teach citizens and volunteers to share – if campaigns taught citizens how, where to tweet, how to post a twitpic, where to post a picture on Facebook fanpage, a video response to Youtube, a comment on a blog…well you get the picture.  Of course, most campaigns don’t contain this knowledge or focus on it because many don’t believe these technologies will actually have any impact on the vote outcomes.  I have to say based on usage to date, I completely agree.  I’m incredibly uninspired.

5.) Engagement beyond evangelists – true penetration online is demonstrated in the analytics when more than your 4 campaign supporters get online and “create” content about you and what you stand for.  Time is precious, politics is hotly contested and heated debates ensue online so if people blog about you on their own, you’re reaching them.

6.) Lead don’t follow – Quite often, and some parties have more than others, the Trolls come out to play.  Now I could call these appleheads out here but giving these arrogant, self-indulgent, political know it all experts more ink is out of the question.  Anyone following the various political hashtags knows precisely who these boneheads are.  The funny thing is, some of these people actually believe they have credibility when they blog or tweet while they hide behind “just because we have a differing opinion doesn’t make us trolls” mantra.  Yes, actually in my mind it does.  Here’s why.  Leaders don’t build on a foundation of bullshit sniping.  Leaders lead by providing a positive message, solutions and action, by pointing out the positive for citizens not by tearing others down.  Leaders hoist others on their shoulders and carry until exhausted.  If you’re so “right” then lead and prove it rather than being a follower of a negative mob.  If your blog post simply tears others political views down for your self- gratification, then do us all a favour and at least have the guts to call yourself what you are, a political narcissist.   You know another reason why I didn’t run, I didn’t believe I was good enough to take on the important challenges that the citizens would need me to do.  My mind is one of business, and in my heart I can’t stand a system that often has to rip others up to get a job done.  The political system is broken and many supporters of various parties out there are ridiculous and it makes their parties look even more ridiculous.  If these folks ever take a step back to reflect, one out of 10 will be ashamed of their actions.  The others will defend their positions.  Why do you think there are so few “real leaders?”

7.) Data, data, data – it’s all in the data.  Well ok, not all but most of it.  Most campaigns won’t have the resources but Google Alerts are simple email notifications and Google Analytics on your website, Tweetreach for Twitter reach is a real basic start.

8.) Tell your story and that of Albertans – Get beyond the “vote for me for a better future” BS.  What does that mean in real terms for me and my family?  Tell that story, and if you’re a leader you’ll have stories about how you’ve already done this.  This will be about the Albertans and the lives you’ve changed.  Storify combined with Twitter is a great way to do this.  If you search, Edmonton Journal and Storify you can see how they have been using it, most recently to cover the U2 comments by Edmonton residents and others who experienced the concert and used the concert hashtag #u2360edm.

Ultimately, politicians in Alberta don’t capture the stories that affect us all, that we can relate to.  They’re even worse at sharing these stories beyond the podium or stage, and finally, as is evident in the one tweet by Doug Horner listed above but similar examples exist in all political twitter streams, true engagement is next to non-existent.  The expectations of your constituents has changed, it’s not about you, it’s about them, their needs and how you’ll lead this province “with” them, not behind closed doors but out in the open.

Do you have the “most digitally engaged” candidate? Let us know here, share the links to show off the digital footprint and we’ll invite you on to Alberta LIVE!

Leaders are not afraid to lead!

As a result of reading this blog post today, the following tweets by Strathcona County Councillor Roxanne Carr speak for themselves.

Councillor Carr follows up…

CouncillorCarr Roxanne Carr

@TricommStrategy @fusedlogic I am at #fcmhfx conference +would love to connect with residents back home #shpk#strathcoHow is Monday 3pm?

CouncillorCarr Roxanne Carr

Any other polis interested in a poli tweet on line with residents? #strathco #shpk Monday 3 pm?

1 hour ago

CouncillorCarr Roxanne Carr

@fusedlogic Thanks will put it in my blog – would like it open to all interests + topics #shpk #strathco

51 minutes ago

CouncillorCarr Roxanne Carr

@TricommStrategy @fusedlogic like I said any topic: budget, pot holes, Council priorities, even cats….lol …ps cats don’t herd well!!!

24 minutes ago Favorite Retweet Reply

The signs they are a changing.  Secretly, many Strathcona County employees have been chomping at the bit to start Facebook fan pages, YouTube channels, twitter accounts, LinkedIn profiles and blogs.

This is terrific and yes, it’s clearly early days for the County, and it’s exploration of social media.  However, this shows a small cultural shift internally towards what I hope is the foundation of a more digitally engaged Strathcona County community.

How do we get there?  Simple, we connect on and offline.  We hold events like this social media workshop in Council Chambers tonight that I’ve been invited to participate in by Councillor Roxanne Carr.  Thank-you Councillor Carr this is going to be fun.

Keys to building the Strathcona County community online.

1.) Train everyone! If people don’t understand why they should engage online, where the value is for doing so, they won’t.  Proper training will empower people.

2.) Self-organize. Don’t wait for Strathcona County employees to drive this initiative.  Come together offline at regular tweetups and meetups to connect with your community and then follow-up online.  The County employees should look to attend.

3.) Tell stories in your own way.  You may like photography like I do, so you may want to use Flickr as your photo-sharing hub.  Many simply use Facebook for this purpose.  Look at your world from these four primary content areas.

Text:
Micro-blogging http://www.twitter.com
Blogging http://www.wordpress.com
Presentations http://www.slideshare.net
Document collaboration http://docs.google.com/
Bookmarks http://delicious.com

Images:
http://www.flickr.com
http://www.facebook.com
http://picasaweb.google.com/

Video:
http://www.youtube.com
http://www.vimeo.com
http://www.viddler.com/
http://qik.com/

Audio:
http://www.blogtalkradio.com
http://www.podbean.com/

Social Media Sources:
Alltop http://social-media.alltop.com/
Mashable http://mashable.com/
Readwriteweb http://www.readwriteweb.com/
emarketer http://www.emarketer.com/
Techcrunch http://techcrunch.com/
gigaom http://gigaom.com/

And of course, http://www.fusedlogic.com and http://www.fusedlogic.tv

4.) Develop an Open Strathcona County Framework. Open Government is the next step, using social media doesn’t constitute an Open Government.  Collaborative discussions on this should begin right away.  I hate to say it because the word “camp” is so overused, however, “County Camp” should happen and we should invite folks from the Greater Edmonton area to participate. The purpose of such an “unconference” would be to discuss Open Data here in the County, as well as, a framework for process improvements within government based on case studies from here in Alberta and from around the world.

Here’s the prezi that I presented tonight at the Strathcona County tweetup so that everyone can review.  Thanks for all your questions tonight and contributions to the event.  Great job by Thelma Scammell and the entire Strathcona County Communications team, there’s lots of great things ahead.  It was terrific to meet everyone in person and I look forward to the next event.  Special thanks to CrowdMap.com for their great map on the wildfires in Slave Lake.   This prezi was built from this presentation on slideshare.net.

Inexperience, fear and lacking the will to engage.

Many government administrators and elected officials I’ve spoken to off the record don’t actually want “citizen engagement.”  It’s political suicide to say this publicly, but behind the scenes they’d rather we as citizens simply pay our taxes, get out of their way, and “let us do our jobs.” Until it’s time to vote of course.

Some elected officials exclaim they are “engaging” constituents or residents because they upload a YouTube video that answered a question from a citizen posed via a private email form, as was the case with Premier Stelmach and the Ask Premier Ed program. However, he was only prepared to answer a few select questions and post a few videos over a short period of time.  I would have preferred on-going “real-time” engagement with citizens, however, most politicians and administrators are unwilling to answer questions from citizens live and on camera.

This shouldn’t surprise us as many elected officials are surrounded by “advisors.”  These are the folks who are recommending these placating options to their bosses.  ”Better control of the message, and we’ll look innovative and engaging because we’re using social media.” they’ll say.   Personally, I wouldn’t consider the above initiative as innovative or truly engaging, but it is better than nothing.  Government innovation is often a much more benign interpretation when compared to the private sector, so it can be tough to swallow for many of us.

I’d rather learn about the leader’s ability to lead and think on their feet regarding important issues that mean something to my family and I, rather than the watered down safe answer constructed by someone else behind closed doors.  I don’t care what tier of government we’re talking about in this case, municipal, provincial, or federal.  Will the real leaders step forward please?

Why am I referencing such an old project?  Simple, it’s Q2 2011 and I’ve been reflecting on how far we’ve come in the last couple of years in this regard.

How far have we travelled since this post in 2009?  Has the bureaucratic culture changed?  I’d say not much, if any.  The majority of elected officials, administrators, heads of communication departments are still fearful of change, loss of control, innovation and citizen engagement.  That’s at the core of why it takes 18-24 months to construct a social media policy document.  The official response is, “we need to consult with all departments.” Ok, but does this need to happen over 2 years?  What they’re also doing is learning, about a world they’re not a part of by attending seminars and workshops, and learning is always a good thing.  A seminar or two doesn’t make them experts by any means, but it definitely does provide a foundation, as long as, the sources of information are experienced.

How much does this cost?

Let’s add up the conservative and approximate cost of a government social media policy document.

A team of 2 or 3 government communications employees, holding several meetings over 2 years internally in the comms department – $3,000.

One workshop attended – Add $2,500.

Then involve people from other departments as part of the “stakeholder engagement” meeting process – Add $20,000.

Several revisions of the draft document, unofficial updates to bosses, supervisors, along with official updates to Council or Ministers – Add $15,000.   All calculations used in this example are estimated at $20/hr per government employee for a hyper conservative $40,500 in resource time spent.

Add to that the shear enormity of opportunity lost to improve citizen engagement, government processes and delivery of services across an entire government over 24 months, and the number gets ridiculous.  Government is expensive, not only because it’s big but mostly because it’s inefficient.  And remember, just because we now have the guidelines for the use of social technologies, doesn’t actually mean these departments will know how to be effective or generate results.  They still need to be trained and most will report to someone who has no interest in becoming involved in social media, leading to more frustration for those who really want to make a difference with this new found opportunity.

Citizens need to participate too

Sitting on the couch on election day is irresponsible.  Ignoring elected officials while they govern our lives is irresponsible. Citizen complacency is rampant, so even when a daring government agency actually wants to engage with us and get an honest opinion about their project, only a fraction of the voices come forward, that has to change.

This is our government, they work for us, so get involved.  I realize that most citizens don’t understand how our governments work, what actually happens to our tax dollars, or how to actually engage with their government effectively.  Frankly, we’re a disengaged, cynical bunch.

I think a great start to changing that would be to rather than complain, participate positively.  Self organize in person and online, and ask questions, blog, post videos, tweet, call, email, write the editor, show up for events, and for heaven’s sake – VOTE!

Where’s your Open Government Framework?

We need more Open Government initiatives in Alberta and in Canada, more adoption of Web 2.0 technology, more governments operating as a platform for citizen engagement, more data released…just like what Cook County has just announced regarding their data.

I imagine an Open Strathcona County someday and I wonder where Alberta’s Minister of Open Government is? Way to go British Columbia!

Remember, a set of social media policies doesn’t a strategy make, and a social media strategy doesn’t an Open Government Framework make either.  Unfortunately, it seems, we still have a long way to go.

However, to get all of the government communications employees started with some examples of policies at least.  Here’s a long list of social media policy documents to reference saving you months and months of work, and taxpayer dollars – Socialmediagovernance.com

I’m not going to run through the entire show play-by-play, but I would like to mention a few key take-aways.  Technically, we had very little really go wrong with the day.  Oh sure, there were guests I’d never met until seconds before going live, guests without pants, pet cameos, names I got wrong, a lack of food all day and not wanting to chow down on camera means I was operating on fumes.  Which probably contributed to situations with panelists where I rudely cut them off in mid-sentence, not intending to be rude, but what are you going to do? All in a days work on fusedlogicTV.  One thing is for sure, we had no shortage of great people on the show.  I’m so gratified that nearly everyone we asked was able to participate.

Another key moving forward is that we have some fine-tuning to do on our production.  I believe we can make programming improvements that will help the next show flow a bit better.  We gave everyone at least a half-hour on the show, and it seemed to me with all the panels, there simply wasn’t enough time to cover all that we wanted to.  In each and every case, we could have talked for hours.  A tribute to the quality of the guests, they were great.

In particular, I want to mention that this had an effect on the time that our Open Government panel had to speak.  Compounding the issue was that I elaborated a bit too much and because of some technical things with cell-phones, Skype bandwidth etc, I might have come off a bit rude cutting things off on air.  That was totally not my intention when setting the stage for a question or response from our panelists.  A panel that collectively could fill days of airtime with their wisdom and knowledge on Open Government was distilled down to a few moments each.

Note to self, “Walter, shut-up and let your guests speak, ya bonehead.” That’s something I’ll definitely work on for next time, less the presenter and more the listener.

I tend to get really passionate about the topics and excited about the guests.  Listening more will be part of my personal journey, something my wife will be happy about too.

Laughter

Of course, having said all of the above, if you caught our pro-sports with Allan Watt from the Edmonton Oilers, David Jamieson from the Edmonton Eskimos and the Team1260′s Kyle Chase, there was certainly no shortage of banter, laughter and great discussion going on.  Also, Kyle was kind enough to join us at the last minute and I wasn’t aware until literally seconds before going live who he was by face.  I said, “Hi, what’s your name?” “Kyle Chase, Team1260.” I said, “Kelly, great to meet you.”  Thankfully, there was no shortage of people there to correct me, thanks Allan. I got it right on air, watch the segment and notice Kyle shakes his head up and down as I mention his name.

More laughter was had on Skype with Duleepa (Dups) Wijayawardhana, CEO of local Edmonton start-up Empire Avenue.  This is a serious contender and we had lot’s of opportunity to tackle some of the misconceptions that are floating around on Twitter, and elsewhere.  During the interview the battery on Dups’ laptop was about to die so he said, “Please excuse me while I move, I didn’t anticipate this and I don’t have any pants on.”  Just shortly after that his cat decided to be the star of the show and walked into camera…awesome TV!

Thank-you to our guests

The proof of a great show is in the feedback.  Thankfully that has been very positive on many fronts.  From in studio guests, panelists, viewers in our chat room, by email and online.  I’d like to thank each and everyone one of you for providing feedback.  We look at each one as a chance to improve or continue in a positive direction.  You make us better.  Please continue to speak-up and let us know.  Do you see value in a regular video podcast telling the kind of stories we did on Thursday?

I would be remiss if I didn’t mention the support from the community.  The show is only as good as the people on it and the discussion and we had wonderful people and organizations participate.  Here’s the list in no particular order.

More of the great feedback regarding our show includes one viewer’s comments that we had “too many good guests,” they would have liked a shorter show possibly.  We’ve also had feedback that we’ve reached new audiences as people who would have never consumed a live video podcast in the past tuned-in or showed up to witness it in person.

Thank-you to our sponsors

As I said live, a show like this cannot go forward without the kind support from the business community we were fortunate to receive.  Our lead business sponsor was First Foundation, Gord McCallum and his team including Sheila Hawkins stepped-up and said we want to be a part of this.  They put together a great panel including Kelly from CMHC, whom I only met a minute before going on air, and Stephen Lau, a successful Realtor. Great discussion regarding how people should prepare for applying for a mortgage.  Watch the high-priced car loan folks, it can prevent you from getting that new home.

The Golden Rice Bowl equals fantastic authentic chinese food.  I know this for a fact because after the show all of us were exhausted and Miranda Lau, the owner came by, took one look at us and said, “you guys sit down and eat, I’ve got food coming for you.” and boy was it good.  This is not the first meal I’ve had at the Golden Rice Bowl but it was a clear reminder as to why the place is packed much of the time.

What’s next?

Well certainly our archived video will be up as soon as Mr. Evan (I broke my hand) Adnams can work to get the video up on fusedlogic.tv for those who missed the live show to watch.  One thing I will caution everyone on.  We had lower than preferred upload bandwidth so our playback quality will suffer a bit as a result.  Still that’s mostly us being perfectionists.

Certainly, we’re looking for interesting stories to cover and we’ve received many requests to do “free” shows.  Unfortunately, there is quite a production that goes on to do this right and with high production values.  If you’d like to have a show for your organization, region or cause we’d love to help, we just cannot afford to help everyone for free or at a discount.  We are happy to work with you on getting some funding for your project via the sponsorship model, for the the right show that works really well.  We’ve generated over 100,000 viewer minutes in 2010 just with the few shows we’ve done, there’s more eyes looking at fusedlogicTV everyday and your great stories are the reason why.

How would you like to use live streaming video?

In the spirit of sharing some business news during Small Business Week (and condensing posts because I’m so busy lately,) here’s some interesting new information for you.  Some of you may remember a video I shot earlier this year with Peter Urban of Smibs (featured below.)  At the time, SmibsNet (a collaboration and networking software for businesses) wasn’t ready for public beta.   That all changed last Tuesday with the launch of the public beta and Peter asked me while on Twitter the other day if I’d blog about it.  Peter provided me with a personal invite to sign-up for the beta and fusedlogic is now listed on the site.  This software is very cool and helps to solve the business development collaboration issue that many companies have.  I suggest that you consider signing up and trying it out.

Sidenote: Peter did agree to call me so I could asked him some specific questions as prep for a more in- depth blog post but if you know Peter, he’s hard working and a beta takes a lot of effort.  I’m sure he wasn’t going out of his way to ignore me.   Besides we bump into each other all the time at events and around the neighborhood.  Maybe he’ll bring his SmibsTV crew down the Web 2.0 meetup and present SmibsNet there on Nov 6th.   Below is the video interview with Peter some months ago on Whyte Ave in Edmonton.

Also, Peter if you’re reading this and I know you are, Smibs needs to be a Sherwood Park Chamber member right away…expect me to be relentless on this point.

First, politically you should know that I’m a right of centre conservative.  Having said that, I wouldn’t call myself a political activist at all, certainly not like Ken’s daily routine that’s for sure.  My wife and I vote and we judge people on their character, morals, what they stand for and actions.  Jim Ford is a salt of the earth kind of guy, very experienced and I agree with him that election reform is absolutely required in this riding.  There’s no doubt that he’s a conservative given his history with the PC Party and beyond that he lives out here and knows our community.  A community that myself and my family have only just embraced a few short years ago.  This kind of Uppal-Gate thing (more here) really frustrates me and for that reason and many others I found out while talking with Jim tonight I’m voting for Jim and hoping that many folks in Strathcona County will do the same.  This is an election reform decision, it’s a pro-conservative philosophy move as well.  I just won’t endorse a candidate that’s parachuted in.  I certainly won’t vote Liberal, Marijuana (NDP) or Sierra Club Green either…that said, just to spin this, if I was an American I’d vote for Obama in a heart-beat but that’s another blog post and another country.   There’s a reason why James Ford’s Facebook group:

James ford for MP – Edmonton-Sherwood Park

is open to comment and his opponent’s group is not…Jim wants to hear from you, talk with you and even debate with you if required…yes he started his Facebook group late and still you should join and start a discussion.  Better yet, meet Jim in person, I know once you do you’ll most certainly vote for him.