Another successful Social Web Meetup

We were lucky enough to have a couple of the guys from Touchmetric present their iPhone app, Surveyor, at Monday’s Social Web Meetup.

It’s an application that you can run on an iPhone or an iPod Touch and it allows you to do mobile surveys. It’s certainly cooler than the old pen and paper method and it tallies all the data automatically.

I’m familiar with the application as fusedlogic used it in a recent Edmonton social media project. It was cool that we were able to post real time survey results to the site. Who knows, maybe you’ll get more people responding to surveys because you get to plunk your answers down on a cool gadget?

Cool sites you’d have never known about

One thing I like about the Social Web Meetup is hearing about all the different projects people are working on and the different, cool websites they run across.

We had an opportunity to share our own site or a cool site we’ve been on, and here are a few:

East West Connect – Tait Lawton does Chinese translation and Chinese online marketing.

Community Intelligence – Tamara Stecyk’s blog. Congratulations to Tamara in her new job at Edmonton’s Foodbank.

Wefollow.com – This site, started up by Digg’s Kevin Rose, and is a Twitter directory organized according to interests. So, if you’re into #socialmedia @mashable is at the top of that category. Of course you should be following @fusedlogic as well! One thing to keep in mind is that just because someone is at the top of the list it doesn’t mean they’re an expert. Not by a long shot! These days I’ve noticed a large number of Twitter users out there who have thousands of followers and are following thousands but have a small number of Tweets. Numbers do not equate to knowledge, as much as some of these instant “experts” might hope.

Utils.me – It’s kind of a fun way to describe your utils, or relative satisfaction. Just add the hashtag #utils 50 or #utils -50 (or whatever number you like). Then check on the utils site and see the graph of your relative happiness over time. Doesn’t really seem to serve any purpose, but I’m sure someone will come up with one!

There were definitely more sites shared than I’ve listed and I probably missed yours. Let me know and I’ll put it up on the list, or just leave a comment with your site URL and a blurb about it.

Off to Brewster’s

After the last few Social Web Meetups we’ve headed to Brewster’s at Oliver Square where we’d reserved 20 seats. We’ve had no problem filling them either! We’ve always got to pull in a few more chairs. I had to laugh after reserving the tables there because they somehow had the impression that we were some kind of online dating service! I assured them we were not. I don’t know if anyone’s ever had a date because of a Meetup or a Tweetup in Edmonton, but you never know. Got any stories?

One thing that I have always enjoyed about the Social Web Meetup is the diversity of the group members. The experience level ranges from novice to veteran. There are some really interesting people who attend and I really enjoy hearing their stories. It’s great to be able to chat more at the pub afterwards too, and last night it seemed like almost everyone from the Meetup made it out to the pub. It’s the day after the Meetup and I’m already looking forward to the meeting next month!

Alain Saffel

March Social Web Meetup

Monday’s Social Web Meetup had a lot going on and we had more than 30 people out. We started out with Victor Rubba of CrazedCoders talking about the application they’re developing for the iPhone. They’re taking an established social networking app and adapting it to the iPhone as well as creating a standalone program you can run on your desktop.

It’s not ready for public consumption yet, and the iPhone app will be available through iTunes.

The program seems to be an internal social media tool and with project management elements. It will be interesting to see the final product. I think it’s something that could be quite useful for most companies.

Edmonton social media community expanding

We started out our discussion about social media in Edmonton by watching a CTV story about Twitter, with several Edmontonians featuring prominently in the story.

Media interest in Twitter has grown substantially in Alberta, particularly in Edmonton lately. Many media organizations have jumped on board and are now experimenting with the medium.

With this media interest there has been curiosity among its viewers and consumers, and according to Mack Male, the number of Twitter users in Edmonton has grown by 50 per cent over the last month. Nice!

Social media community changing?

Edmonton has a vibrant social media community and we’re quite friendly. There was a question whether this will change as time goes on and the community grows. One thought was that instead of meeting as one large group as often happens, people will begin to gather in smaller groups.

There were some comments about people joining Twitter and billing themselves as social media experts or social media gurus. Typical hype. Kind of hard to bill yourself as a social media expert when you’ve been on Twitter for a week, nobody’s following you and you’ve Tweeted a couple dozen times.

One person who could legitimately bill himself as a social media expert in Alberta is Walter Schwabe (@fusedlogic). There aren’t many in Alberta, but the number is growing across Canada. Mack Male’s another one here in Edmonton.

Mainstream media and social media

My favourite part of the discussion was also one of the more contentious ones. Recently mainstream media organizations have been going through a lot of difficulty due to the recession. There seems to be some glee in social media circles about their difficulties.

Mainstream media in Alberta is beginning to join the social media community, and Edmonton’s media especially. It’s obvious they’re quite new to the medium and are having a few growing pains. Who hasn’t though? I’m willing to give anyone new to Twitter the benefit of the doubt, except for spammers or the instant social media experts.

My only observation is that Alberta media organizations seem to have jumped into the game without much of a social media strategy. I could be wrong. I they think they could use an effective social media strategy to cut their learning curve and increase their social media impact.

Continuing the discussion about social media

We again made our way to Brewster’s Pub in Oliver Square for drinks and discussion. I had reserved for 15 people but we had many more people than that. Not bad for a Monday night!

We were lucky to have Alberta MLA Doug Griffiths join us at Brewster’s. He’s also on Twitter as @GriffMLA. The Alberta government has made a strong push to get involved with social media. It was good to hear Doug’s perspective on it. He said he’s had lots of good feedback on the Alberta government’s social media efforts. On a side note, I thought it was interesting that he was on the CBC show The Week the Women Went.

Twitter and the media

Twitter has received a great deal of attention in Edmonton in recent weeks, with major Edmonton media outlets both reporting on Twitter and actually joining the conversation. The number of Edmonton Twitter users has really grown too.

It’s interesting because there’s been kind of a long running conversation on Twitter about breaking news and the mainstream media. Twitterers have been trumpeting their successes in breaking stories, leaving traditional media flatfooted. Twitter users have also taken some photos that mainstream media could never hope to get on the spot.

Smart phones with digital cameras mean that anyone can break news. It’s impossible for the media to compete with that, and the mainstream media will admit they just can’t break that kind of news as quickly.

The US Airways crash on the Hudson River photo is a classic example of how quick Twitter can be.

That’s fine in our instant gratification culture, but I think there are a lot of people on Twitter who fail to see the benefits of mainstream media. Twitter, in its construct, is limited to 140 characters per message. There’s no depth to it. You may witness a shooting, bombing or accident, but you are an observer, for what it’s worth. You can’t delve much beyond what you’ve witnessed and experienced.

My friend Patrycja Romanowska (@kamazonka) wrote a very good piece on the troubles in mainstream media recently. She pointed out that those in social media who deride mainstream media organizations tend to forget that the news is reported by those media organizations in the first place.

We’re not just referring to a Twitter user witnessing a plane crash, but to reporters sitting in dull city council meetings and reporting on what’s going to happen to your property tax bill next year, or attending a police press conference, etc.

So, if you’re one of the new media people inclined to gloat over the apparent death of mainstream media, keep in mind where you get the news to comment on in the first place.

This is not to say that people on Twitter can’t break news more quickly, but to understand the limitations of the medium. Twitter has as much depth as a mud puddle, but it is miles wide. You can’t beat its reach. If you want to understand what’s happening, you just won’t get it on Twitter. You need to go to print media, online or off, to get that depth.

Edmonton media on Twitter

I think it’s great to see many local media people getting on Twitter to see what it’s all about (Global Edmonton, Edmonton Journal, iNews 880). I’m sure they’ll find ways to leverage Twitter to help get their story out, and good for them. Twitter is excellent for that and I’ve noticed that when people become aware of local media personalities getting online, they get a large following on Twitter fairly quickly.

I find that fact interesting. If the mainstream media is apparently so irrelevant these days, why are so many on Twitter interested in following them and talking to them? It would seem that there’s more interest in mainstream media than you might hear on Twitter.

Not bashing Twitter

Having been a member of the media and a Twitter advocate, I really understand both sides of this issue. I also understand the limitations of mainstream media and the Twitter medium.

I love Twitter and find it to be an extremely useful tool. I know that I can find basic information out quite quickly on Twitter. Twitter excels at quickly pointing you towards important resources on almost any issue you can think of. Newspapers are where I find depth of understanding and can really learn more about all aspects of important issues.

While mainstream media is experiencing a great deal of difficulty lately, I’d attribute those difficulties more to the current economic situation and the reluctance of management to really take the Internet and social media as seriously as they need to. They’ve managed reactively and have jumped online, with the majority of media outlets not having quite figured it out yet.

So let’s not throw the baby out with the bathwater and understand that Twitter and mainstream media are not a dichotomy. They can and will co-exist. You’re not going to wake up tomorrow and hear on Twitter that every mainstream media organization is now closed and your only source of information is online. I think some Twitterati would like that, but they live in a dream world.

Entering the social media with a strategy

I will be watching Edmonton media Twitterers to see how they use Twitter and experiment with it. Media organizations are smart to get involved in social media, but they should go in with a social media strategy to maximize the benefit they receive from it.

It’s easy for individuals to jump into Twitter and experiment, but large organizations should iron out some details and really understand the medium before they make the foray. It will save them a lot of headaches and make their efforts more effective.

Edmonton Social Web Meetup

At tonight’s Social Web Meetup, Edmonton’s expanding Twitter and social media community will be up for discussion, along with the media’s expanding presence on Twitter in Edmonton.

It should be an interesting discussion and I think it’s something that we could probably devote an entire Social Web Meetup to.

Get signed up on the Social Web Meetup page if you’re interested in going. It’s centrally located at NAIT at 7 p.m. and we head out afterwards to Brewster’s Pub at Oliver Square (104^th Ave and 116 St.).

Alain Saffel

Social Web Meetup at NAIT

Without a doubt, the turnout for last night’s Social Web Meetup was the best so far. I didn’t do the count but I think there were around 30 people in the room!

We were in NAIT’s new Nexen room that had two very large screens. They might give Imax a run for the money. SomethingTV was there chronicling the event and there were so many cameras there you’d think that it was a press conference.

Alberta government successfully implementing Web 2.0 & social media strategy

Our mystery guest was Troy Wason (@imparo on Twitter) and Troy gave us a great presentation about mypcmla.ca. Troy is the Senior Communications Officer – Social Media, for Government Caucus Communications.

That’s quite a mouthful, but boiling it down, Troy is helping the Alberta government with web 2.0. Yes, our government is successfully moving forward in engaging the public with modern new communications tools. That’s a good thing.

He said that there are some people who knock what he’s doing, but people would knock the party in power no matter what they did anyway. Regardless of your party affiliation, don’t you think that having your government open up a two-way dialogue online is a good thing? How can it be bad? As long as it’s a two-way dialogue, that’s a good start.

The site has only recently been rolled out and you should be seeing it change in the future. It’s worth checking out. If there’s something you’d like to see on the site, let them know.

Social media conversation at Brewster’s pub

We reserved a couple of large tables at Brewster’s pub in Oliver Square for a little socializing afterwards. At least half the people showed up there and we had a good time. Keeping on the theme of social media we had a good time talking about social media. I think it ended up being a popular choice, partly due to the 32 oz Schooner beers being on special.

Cameras were another popular topic, particularly Bruce Clarke’s new Canon 5D Mk II. I’m partial to Canon as well, having a Canon 30D on hand for the evening.

All in all it everyone seemed to have a really good time and it was nice to put faces to some of the names of people we might already be following on social media such as Twitter.

Next Social Web Meetup

Local realtor Jerry Aulenbach (@zoomjer on Twitter) sponsored the evening with refreshments. Thanks Jerry!

Our next Social Web Meetup is March 2 and will again be held at NAIT. Make sure you sign up on the site and RSVP whether or not you’ll be attending. Hope to see you there!

Alain Saffel

Edmonton social media discussion

Edmonton’s latest Social Web Meetup was quite an interesting one. We met at NAIT again, but this time the style was a little different. We had a smaller group this time. I think people didn’t want to brave the cold, and it was a touch nippy out!

With a smaller group and a few new faces to the group, we engaged in a discussion about the social media people are using, the tools they use to augment their social media experience and some of the issues surrounding social media. The discussion this time was led by Mastermaq.

Of course Twitter was the main topic of discussion, as it usually is. Everyone at the Social Web Meetup was on Twitter. Normally I’d be tweeting about the discussion, but because it was such an active discussion, I wanted to make sure I caught all of it. Do you prefer to actively tweet what you’re hearing or to listen, reflect and respond or tweet?

Peoplebrowsr was recommended as a good tool to be able to track multiple Twitter streams.

How do you use Facebook?

I thought one of the more interesting discussions was about Facebook and how people use it. Some people have a real issue with having an open profile, with worries of identity theft or at the very least doing some data mining. Having pictures of relatives, particularly children, was an issue with one of the meeting attendees. Do you keep your profile open and add everyone?

My profile is limited to friends and family, but I do have some business contacts on there. One of the meeting’s more active Facebook users said he had thousands of friends on there!

Some of the other social media tools we talked about: LinkedIn, ping.fm and friendfeed. Randy Troppmann from runningmap.com was there and talked a bit more about his site.

Free versus paid social media tools: how much would you pay?

One question I brought up was: At what dollar amount are you willing to go beyond the free account and into a paid account?

Most people said it really depends. I was thinking of my recent purchase of a pro account on Flickr, which is $25. One other person said $25 as well. Would you be willing to pay $25 per year for Twitter? I’d be willing to pay more, but I know a lot of people wouldn’t be willing to pay anything.

It’s actually quite an important question because the majority of social media tools out there are free and many people stick to the free ones. As the economic downturn continues, more and more companies are likely to ask themselves that same question about how much the market will bear in terms of subscription fees or ads. Their will likely depend on finding that balance.

Our next Social Web Meetup is February 2 at NAIT. There’s plenty of room, but make sure to join the group and RSVP. It doesn’t matter how experienced you are with social media. The point of the group is to share. I am a fairly experienced social media user and I learned a lot at this Meetup. I’m looking forward to the next one and hope to see you there too.

Alain Saffel