Brand Bowl and Hulu have Volkswagen: The Force ranked as number 1 – USA TODAY have it in third place. We think its place at the top is well deserved.

The 2 minute, 9 million dollar ad from Chrysler featuring Eminem, came in at a well deserved second place on Brand Bowl. Hulu’s second place contender was Bridgestone: Carma, which is found all the way in 11th place on USA TODAY.

In third place on Brand Bowl, was Groupon’s controversial spots featuring celebrities placing more value on a great deal, while making light of the plight of the people of Tibet, for example. We’re not too sure about that, although they did setup a page where you can donate to the causes they reference in the ads. We think Doritos: House Sitting, which comes in at third place on Hulu’s Adzone and tied for first on USA TODAY is much more deserving.

It’s interesting to see all of the different rankings; everyone did it a little differently. We really like that fact as we like to see things from more than one perspective.

Brand Bowl partnered up with Radian6 and the smart folk at Mullen to track and calculate the placement of each ad. First they tallied a bunch of keywords, then calculated the net sentiment of the public’s reaction to a brand: (Positive tweets + Neutral tweets – Negative tweets)/ Total brand tweets and then to rank all of the brands, they use this simple calculation: (Positive tweets + Neutral tweets – Negative tweets)/ Total tweets for all brands.

Hulu, not using any social networks outside its own system, empowered its community to vote through their AdZone. They also provide some juicy stats like age range and gender to further break it down. USA TODAY’s Ad Meter tracked responses from a panel of viewers to the ads during the Super Bowl.

OK, now we’d like to share a couple of our personal favourites. Feel free to share which Super Bowl 2011 ad made you laugh, cry, ponder, or become outraged in the comments below.

If you’re interested in learning more about the online ad discussion there are a few different ways to watch everything evolve.

“CrashtheSuperBowl”

First, here are some of the major brands who will most likely participate and they will invariably use YouTube to distribute content.  Doritos is back this year with the “CrashtheSuperBowl” YouTube channel.

Volkswagen Passat: The Force

Frankly the early leader, and so far my favourite.

BrandBowl 2011

Now to watch the most popular ads be graded by your fellow Twitter followers head to brandbowl2011.com

Here’s the current stats at BrandBowl2011.com of Volkswagen’s The Force commercial at the time of this post.

Twitter

The main Twitter hashtags that I’ll be following the rest of today and tomorrow are as follows.  If you have one to suggest please let me know.

#superbowl, #brandbowl #NFL #adbowl

In addition to using search.twitter.com, I’ll also use Tweetreach.  A current snapshot of the #brandbowl discussion on Tweetreach provides a periodical review of the ebbs and flow of the conversation.

For researching a particular Twitter account’s latest action, I like to use Twittercounter.com.

Enjoy your SuperBowl Sunday, regardless of which team you’re cheering for or which brand you prefer, there will be lots of ways to watch AND participate in the spectacle.  Feel free to let us know here which commercial you enjoy and why.

Ultimately, there are millions of dollars at stake during this weekend, and as a consumer you are right at the centre of it whether you know it or not.

SUNDAY UPDATE:

Here’s a screenshot of Tweetreach and the #brandbowl hashtag at 10:22am MST

Personally, I believe that in this age of social, many organizations lost an opportunity to engage.  Doritos seems to be the clear winner of this year in terms of laughs and online conversational footprint among consumers.  With one clear exception, there’s no one talking to me or anyone else for that matter about Doritos online from Frito-Lay.

Bridgestone Tires has a SuperBowl specific section on their site but that’s not enough.  Here’s E-trade’s Youtube Channel as listed in their continuing baby commercials and NO online interaction that I can find.

Gary Vee quickly pointed out this issue and I find it clear evidence that many a large enterprise and their ad agencies for all their tweeting and Facebook groups and fan pages are still living in the…

“build it and they will come, bolt it on rather than bake it in mentality.”

They still don’t get it.  This is the difference between having accounts and using them effectively to build brand presence and social capital.  I’ve enjoyed many of the commercials this year, and I wonder if the lame ones like Boost Mobile could have improved their status through online engagement?  I’m watching the game as I type this so if someone finds something interesting regarding some online engagement let me know…

Check these Twitter accounts out: @vizio & @dockers – disgraceful…thanks for pointing this out – @josephaldrich

Here’s the Youtube AdBlitz 2010 channel with all the ads from the SuperBowl so you can check them out.