Super Bowl Meets Social Media
What we saw last weekend was unique…the first time many Superbowl ads showed a hashtag during their commercial, so what we at @fusedlogic wanted to know, did these companies engage with fans? And by engage, I mean not tweeted AT them or retweeted them, but interacted WITH them. The following did a GREAT job:
Audi – @Audi
Cadillac – @Cadillac
CareerBuilder.com – @careerbuilder
Cars.com – @carsdotcom
Century 21 – @Century2
Chevrolet – @chevrolet
Chevy Volt – @ChevyVolt
Doritos – @DoritosUSA
Downy – @Downy
General Electric-@generalelectric
GLSEN – @glsen
GoDaddy.com – @GoDaddy*
Hyundai – @Hyundai
Lexus – @Lexus
Pizza Hut – @PizzaHut
Pepsi – @Pepsi
Pepsi Max – @PepsiMAX
Oikos Yogurt by Dannon – @Dannon
Skechers – @SKECHERSUSA
Volkswagen – @VW
Here’s a quick screenshot of an exchange Walter Schwabe had with the General Electric account…
These companies, not so much:
Acura – @Acura_Insider
belVita – @belVita
Best Buy @bestbuy *
Bridgestone – @Bridgestone
Chevy Sonic – @feel_the_sonic (no longer existed?)
Coca Cola – @CocaCola*
eTrade – @ETRADEFinancial
Fiat USA – @FiatUSA
H&M – @HM
Honda – @Honda
Hulu – @Hulu
Chrysler-@Chrysler *
Kia @KMA_PR
M&Ms – @MyMMscom
MetLife – @MetLifePR
Priceline – @TheNegotiator or @priceline
Samsung USA – @Samsungtweets
Suzuki – @SuzukiAuto
TaxAct.com – @TaxAct
Teleflora – @Teleflora
Toyota – @Toyota
It should be noted that @GoDaddy was rated highest (56.8%) for being offensive, and while engaging, did a lot of damage control.
@bestbuy was criticized for only profiling male inventers.
@Chrysler had fantastic feedback, but did not engage with their fans. Very expensive way to entertain if there is no follow up.
While it’s clear that many advertisers see the value in social media, they don’t know how to make it work in the best interest of their company. We were surprised at the number of companies who have chosen handles that just don’t make sense from a consumer standpoint. Perhaps traditional brands like Coca Cola take for granted their history with consumers, but are they missing the boat with the teach savvy?
One week after SuperBowl 46, the conversation within social media continues…
Does your Edmonton area business engage using social media? How does it stack up? Do you use social media to inform/to converse or both?
When we think of greater Edmonton area businesses that are making the most of social media, we can’t help but mention Kristi Wozniak of Key Lime Athletic Wear. Kristi has been very effective in promoting her business using various forms of social media, whether it be contests on Facebook http://www.facebook.com/Keylimeclothing or promotion on Twitter @KEYLIMEclothing, most importantly she is engaging customers in real conversation. Her message: Look Your Best~Feel Your Best~Be Your Best. Easily accomplished when she provides the finest performance fabrics and top quality blends of nylon, supplex, bamboo blends, and organic cotton blends, with a vast range of sizes, athletic wear to fit real people. Lastly, what cannot be ignored is her passion to use social media to promote all small independent businesses. http://www.keylimecanada.com/
Is your brand using social media effectively, do you have a story we should be aware of?
Bobbi Cullum @RealTurkeyLady
