Are you ready for social media?

Many companies and organizations are not.  The transparency required to be successful in the social media eco-system is large and this is being proven and demonstrated daily.  Beyond companies, we’re seeing elements of not understanding this digital world reality during this year’s Canadian federal election and political campaigns are certainly not immune.  Below is a clip of Liberal candidate Garth Turner “door knocking” on CPAC. Later on CBC, CPAC explained this street was as offered by Turner.  CPAC was sort of duped as this door belonged to a fella associated with Turner’s campaign (son of Turner’s campaign assistant) as described by the CBC.  Many following this story online commented that this whole thing was a “set-up” and if you watch the video and listen to the conversation, it’s clear there’s real familiarity.  This video was put up on Youtube by a conservative blogger and so the lesson here is that there’s always someone watching, always someone ready to pounce on a piece of media and blog about it or share it somehow.  Much like I am here for example.  So transparency is clearly important as Garth Turner has found out.  I have no doubt that the Conservatives, NDP and the Green Party (although most may not notice) will stumble in this way somewhere along the line, it is afterall, politics…

Garth Turner Waffles On Liberal Carbon Tax