Live Streaming Video
This is one of our favourite things to do. We build live TV shows that are streamed across the Internet to a target audience. We’ve accumulated over 2 million viewer minutes by helping Microsoft’s Gov. Camp, the City of Edmonton, the Alberta Centre for Child, Family and Community Research, and many others bring live video streaming to their audiences.
What does this look like, exactly?
Think of it like a regular live TV show, except this one is yours to own and operate. There’s no limit to who you can reach, either. In fact, we’re able to target and analyze your audience so you know who’s watching your show. Further, we’re able to tell you how they found your show, how long they stayed, which episodes they watched, if they’re returning for more, and a myriad of other data points that will help us and you make your show a success.
Social Media Strategy
Understanding the nuances of a brand and its culture is something we love to do. We do this by scouring the web for meanings, demographic studies, and analyzing customer feedback attached to your brand and industry. We’re also adamant about learning as much as we can about what you do, how you do it, and why you do it, straight from you.
We do this using a three step process.
Before we start to formulate a strategy, the first step is to learn about you and your market. Customer bases, potential audiences, competition, corporate culture, current initiatives, and so on are closely examined in an effort to assist in the development of our strategy.
During this phase we take a look at your business objectives and our research to find the most effective means of marrying the two through digital mediums.
Governance is also established at this point and looks at the opportunities, risks, and policies that we recommend you implement regarding social media.
As a part of every social media strategy, we offer our clients our digital community management services. This means that we manage your social media presence. We take a great deal of care when communicating directly with your community. We listen, responsibly encourage the use of your product or service, and process feedback in a timely manner so that we can work with you to refine your social media strategy as we go along.
We’ve had great success working for Microsoft, City of Edmonton, City of Grande Prairie, Parkland County, Strathcona County, NorQuest College, Grant MacEwan School of Business, and The Edmonton Fringe Festival, who’ve all utilized our social media services.