• Kent

    Alexa assigns to a site based on the number of visitors to the site that run the Alexa toolbar.

    It MEANS absolutely nothing, because the toolbar leans more toward webmaster-based sites (e.g. mattcutts.com) and it’s subject to manipulation (e.g. if you visit the same site twice in a day, it counts as two visits…at least that used to be true about it.)

    It’s something that newcomer SEOs and blackhat types who like to manipulate their clients use to show how successful a site is, but it’s not a true measure of traffic. The truest measure is your site stats, depending on the program used.__________________

  • Kent

    Alexa assigns to a site based on the number of visitors to the site that run the Alexa toolbar.

    It MEANS absolutely nothing, because the toolbar leans more toward webmaster-based sites (e.g. mattcutts.com) and it’s subject to manipulation (e.g. if you visit the same site twice in a day, it counts as two visits…at least that used to be true about it.)

    It’s something that newcomer SEOs and blackhat types who like to manipulate their clients use to show how successful a site is, but it’s not a true measure of traffic. The truest measure is your site stats, depending on the program used.__________________

    • Phil

      I believe that’s why he says in the article that it’s “only a fraction of the information.”

  • John Bailey1977

    Schwabe - 
     I can move the rank of one of my sites from 3+million to less than 500k simply by using a browser that has the Alexa plugin when I visit the site once or twice a day. I think for sites in the top 1000 or so it’s probably useful, because the audience is large enough to absorb the error caused by the inconsistency of Alexa toolbar usage.

    You could have just told us the ranking by which colour you prefer.  Or rolled dice. 
     
    #STATFAIL 

    • Phil

      I believe that’s why he says in the article that it’s “only a fraction of the information.”