Once again it’s no surprise that Google sites lead the charge in terms of video watched. Google owns YouTube as everyone knows and that certainly plays a key role in rankings. June saw 149.3 million unique viewers to YouTube.com followed by VEVO at 63 million. If you haven’t heard of VEVO, you’re most likely not a teenie bopper wanting to watch the latest Bieber video but clearly it’s a viewing force in it’s market space.
All of this data from comScore is coming from their Video Metrix service designed to focus on the online video landscape. Below is a graph that outlines viewership for June. Pretty insane numbers overall, which continues to suggest that you should definitely have video as part of your overall digital marketing plan. This trend is why we launched fusedlogicTV, with live, plus recorded, plus digital marketing included in our packages, they are incredibly powerful and affordable. Have a look below, I was actually surprised to see Yahoo ahead of Microsoft. Another interested item is that Facebook is generating viewership, people love to watch video and look at pictures on Facebook. It will be interesting to see in 6 months if Google plus will start to erode this as the migration of something new continues to take over. That said, Facebook has over 600 million users and I don’t see them being crush tomorrow, but it’s nice to see some more competition.
|Top U.S. Online Video Properties Ranked by Unique Video Viewers
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
|Property||Total Unique Viewers (000)||Viewing Sessions* (000)||Minutes per Viewer|
|Total Internet : Total Audience||178,447||6,255,493||1,008.3|
This information provided by comScore goes on to cover ad networks as well:
Other notable findings from June 2011 include:
- The top video ad networks in terms of their potential reach of the total U.S. population were: Tremor Media at 44.3 percent, BrightRoll Video Network at 38.5 percent and Break Media at 37.6 percent.
- 85.6 percent of the U.S. Internet audience viewed online video.
- The duration of the average online content video was 5.4 minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for 13.6 percent of all videos viewed and 1.3 percent of all minutes spent viewing video online.