Online Video Rankings for June 2011 from comScore

July 17, 2011 9:38 am 0 comments

Once again it’s no surprise that Google sites lead the charge in terms of video watched.  Google owns YouTube as everyone knows and that certainly plays a key role in rankings.  June saw 149.3 million unique viewers to YouTube.com followed by VEVO at 63 million. If you haven’t heard of VEVO, you’re most likely not a teenie bopper wanting to watch the latest Bieber video but clearly it’s a viewing force in it’s market space.

All of this data from comScore is coming from their Video Metrix service designed to focus on the online video landscape.  Below is a graph that outlines viewership for June.  Pretty insane numbers overall, which continues to suggest that you should definitely have video as part of your overall digital marketing plan.  This trend is why we launched fusedlogicTV, with live, plus recorded, plus digital marketing included in our packages, they are incredibly powerful and affordable.  Have a look below, I was actually surprised to see Yahoo ahead of Microsoft.  Another interested item is that Facebook is generating viewership, people love to watch video and look at pictures on Facebook.  It will be interesting to see in 6 months if Google plus will start to erode this as the migration of something new continues to take over.  That said, Facebook has over 600 million users and I don’t see them being crush tomorrow, but it’s nice to see some more competition.

 

Top U.S. Online Video Properties Ranked by Unique Video Viewers
June 2011
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property Total Unique Viewers (000) Viewing Sessions* (000) Minutes per Viewer
Total Internet : Total Audience 178,447 6,255,493 1,008.3
Google Sites 149,281 2,311,116 324.1
VEVO 63,003 399,503 112.0
Yahoo! Sites 52,665 247,834 34.8
Microsoft Sites 50,663 286,892 32.8
Viacom Digital 49,493 274,933 76.8
Facebook.com 47,687 167,137 20.7
AOL, Inc. 43,915 251,987 49.3
Turner Digital 30,063 121,301 46.2
Hulu 26,701 156,939 184.8
Amazon Sites 21,247 43,193 8.3 

 This information provided by comScore goes on to cover ad networks as well:

Other notable findings from June 2011 include:

  • The top video ad networks in terms of their potential reach of the total U.S. population were: Tremor Media at 44.3 percent, BrightRoll Video Network at 38.5 percent and Break Media at 37.6 percent.
  • 85.6 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 5.4 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 13.6 percent of all videos viewed and 1.3 percent of all minutes spent viewing video online.
Common belief is that you shouldn’t upload video in lengths of more than 2 minutes or so, the above shows that the length is increasing.  At fusedlogicTV, we put out a lot of content at 15 minutes and 30 minute episodes and longer when you consider on-location events.  This does mean that not everyone will look to watch based on that fact, however, we’ve found that our audiences are dedicated to our shows.  When they decide to tune in, they typically watch the entire show or very near the entire show.  And it takes at minimum, 3-6 shows to start to develop a loyal following.  We grow audience just like a traditional magazine looks to find a readership base and several factors play into this process.  The show topic, length of time, credibility of the host, the day and time it airs, the frequency too all plays a part.
Ultimately, as I look back on the first 6 plus months of fusedlogicTV, we’ve learned a lot about you and your preferences.  We’ve greatly improved our delivery and production processes.  Oh, and our pricing for everything our video streaming clients get is incredibly competitive…definitely worth a phone call.  If you launched a talk show, what would it be about?