MacEwan School of Business
I’m heading to the MacEwan School of Business today Grant MacEwan College here in Edmonton, Alberta to have an engaging chat about a class project. This class is participating in a Edmonton Police Service recruiting campaign competition. According to their project timeline, it’s now time to discuss web strategies, branding elements and messaging. I’ve been asked by Jana Clarke, Director of Marketing, to come down and provide the students with some specific insights into how they should proceed with social media. I’m very excited. My only concern is that I’ll only have 20 minutes to speak, so we’ll have to savor each minute carefully and deliberately. Having said that, there’s no doubt it will be fun and a great experience for me, and I hope for them as well. The goal with such little time will be to lay out a simple and easy to follow social media strategy framework that they can then take and expand as required.