I’ve been thinking about this today as I listen and watch Jeff Pulver’s 140 Conference in New York or #140confNYC. However, “humanization” has been on my mind for a while now.
Do people really want to peer behind the curtains here at fusedlogic? I know our competitors do, but what about clients? I know they do too. How about our audience on fusedlogicTV? Yes, people love to go behind the scenes…
Does exposing our corporate culture and soul help our brand? I think it does but what’s more important is do you? Why is this important to consider? Well, because we ARE human. We do business with other humans, our team is human, our friends, fans, followers….well you get the point.
I’ve also learned that so many brands resist this openness because of a fear of losing credibility but maybe more importantly their perceived control. I’ve seen our brand grow in general awareness from our work online and offline, our largest gains are when we show our true selves.
Who is fusedlogic?
fusedlogic, loves to give back to the community. We love to innovate. We work very hard for our clients. We’re honourable, loyal and love to laugh. Although sometimes, we need to spend more time socializing than staying in the studio. That’s probably my fault. I’m introverted by nature. You might find that odd seeing as I love to speak publicly. I’ve probably been more introverted these past few months than at any other time in my life. Now because the fusedlogic brand is so in tune with who I am as the owner that has had an effect.
How would you describe us? What has been your experience with us online or else where?
What does a “humanized brand” mean to you? To your company, your customers, your friends? The social web experience is so much more rich when people are genuine. Community managers who are good at what they do are just every day people who care, and know how get customers or audience members what they need. They operate in both the social web, and also offline at networking events and they’re often the most human element to your brand online. They study human behaviour so that they can anticipate needs and be ready to respond.
To understand this concept better I recommend this valuable post from Charlene Li of Altimeter Group on Socialgraphics.
We have meetings at work about who we are, and who we want to be, not every day but we do. This is important in a culture where we’re innovating every day, trying to learn something new and experimenting constantly. Our last major shift was the launch of fusedlogicTV almost a year ago now.
What about your team? Do you truly understand internally what you’re all about? How do you approach this process? Is it discussed openly or behind closed doors?
The more human and real you are, the more return on your social media investment. That’s been our experience anyway.