FastCompany Wants to Measure Your Influence

July 5, 2010 9:55 pm 5 comments

Beth Kanter is totally and completely responsible for this whole thing…well, ok maybe not, but she is responsible for putting out a link to FastCompany’s Influence Project.  Which I clicked and then subsequently added myself to the mix.

I then put my customized link out on Twitter asking the question of those listening whether they though this idea worked.  The response was immediate.  The link was quickly ReTweeted by Jas Darrah (you should follow him by the way) and then I was engaged in a short but interesting discussion about the value of this project with Thom Kearney here are his tweets during our exchange.  You’ll need to scroll down to read up, sorry for the reverse flow of the content, I simply cut and pasted it…


  1. Walter Schwabe fusedlogic

    @thomkearney Be sure to “Run To The Hills….” :) 24 minutes ago via TweetDeck in reply to thomkearney

  2. Thom Kearney thomkearney

    @fusedlogic I look forward to learning more about influence and how to measure it. 26 minutes ago via HootSuite in reply to fusedlogic

  3. Thom Kearney thomkearney

    @fusedlogic lol Yes there is value there in this conversation. And my brain hurts. Have to rest up for IronMaiden tomorrow. Goodnite. 27 minutes ago via HootSuite in reply to fusedlogic

  4. Walter Schwabe fusedlogic

    @thomkearney I think you make a fair point. This is a very simple exercise. 28 minutes ago via TweetDeck in reply to thomkearney

  5. Thom Kearney thomkearney

    @fusedlogic Sure I guess there is value in the study. Just think the measure is superficial. Not sure how you would go further. 30 minutes ago via HootSuite

  6. Walter Schwabe fusedlogic

    @thomkearney See Thom, I look at this discussion with you as interesting, and it all started because I sent out that link…:) 31 minutes ago via TweetDeck in reply to thomkearney

  7. Thom Kearney thomkearney

    @fusedlogic Influence is an interesting subject…how much influence will I keep if I send you to links that provide no value to you? 32 minutes ago via HootSuite in reply to fusedlogic

  8. Walter Schwabe fusedlogic

    @thomkearney Well, that’s the study point. Does it? Influence is important, and does this shed light on it, is there value? 32 minutes ago via TweetDeck in reply to thomkearney

  9. Thom Kearney thomkearney

    @fusedlogic IMO it just seems kind of shallow. Does clicking on that link really do anything for you or @kanter – is that real influence? 35 minutes ago via HootSuite in reply to fusedlogic

  10. Walter Schwabe fusedlogic

    @jdarrah thanks for the RT Jas, the engine is growing in real time, kind of cool. 36 minutes ago via TweetDeck in reply to jdarrah

  11. Walter Schwabe fusedlogic

    @thomkearney I first saw the link from @kanter because I respect her work, that influenced me to click in the first place. 40 minutes ago via TweetDeck in reply to thomkearney

  12. Thom Kearney thomkearney

    @fusedlogic at first glance it looks like bs to me. Influencing me to click a link that does not provide value is empty. Maybe I missed it. 43 minutes ago via HootSuite in reply to fusedlogic

  13. Walter Schwabe fusedlogic

    Does this work? What’s your opinion? I’ll be covering this on the radio show…http://fcinf.com/v/coyf about 1 hour ago via Fast Company Influence Project

  14. Beth Kanter kanter

    Checking out @fastcompany influence project http://fcinf.com/v/dcnc about 1 hour ago via CoTweet


I found that exchange with Thom valuable, he makes great points about the value of the entire process, one that I’ll find interesting to watch over the next few months.  FYI, if you click on my link (much appreciated) http://fcinf.com/v/coyf and sign-up FastCompany will include your picture in the November issue.

Also, I’ll be heading into the studio tomorrow and I’d like to include this as part of the show, so if you participate tonight I’ll be watching how this all unfolds and will hope to mention this activity…


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  • http://twitter.com/thomkearney Thom Kearney

    I think my issue with it was it felt like noise, and there is too much of that on the web already. But I see now in the light of day that there is promotional value in participating. And it would be good to learn more about how to measure influence so I applaud the effort even if it makes my brain hurt to think about the many dimensions of influence…

  • http://twitter.com/thomkearney Thom Kearney

    It was like there was no karma to it…

  • Beth Kanter

    I thought the flash photos and network depictions were fun. It will be of value if sheds any light on influence and how to measure versus just being a gimmick to drive traffic to their site or readers to their magazine.

    Here's another opinion about it from Deanna
    http://www.deannazandt.com/2010/07/06/fast-comp…

  • http://twitter.com/fusedlogic Walter Schwabe

    I agree Beth, the proof is in the pudding or data…thanks for reading and commenting…

  • http://twitter.com/fusedlogic Walter Schwabe

    Agreed, it has the aura of a popularity contest…,one that's growing in strength.