Edmonton Social Media promotes the Fringe once more…

Wow, what a day today at the Edmonton International Fringe Festival.  First, it was a great on camera interview with street performer Billy Kidd, watch for that to be uploaded soon to the Showyouours Youtube channel.  We talked about Edmonton, social media, of course the Fringe and her experiences abroad, such as living in Bath, U.K.  Billy also does a great trick with my $20.00 dollar bill and yes I do get it back…

This Edmonton social media project is designed to generate awareness.

Awareness for Edmonton and our Fringe festival in other parts of the world.  We’re doing a number of things to accomplish this goal, one such activity is the live streaming video.  Tonight we finished broadcasting our 3rd Fringe related show.  First was the Edmonton Fringe VIP reception, second was last night’s live webcast of a show out of Seoul, South Korea – Choon-Hyang: True Love.  Tonight the excitement continued as we worked with actor Eric Davis from New York City who plays the entertaining and engaging Red Bastard, once again watch for these clips to be uploaded.

Broadcasting a live theatre act is a unique experience for all sorts of reasons.

You’re not really sure of the challenges associated with the venue until you get there and assess the situation, which in this case, has to be done in-between productions and with next to no time before going live.  Tonight we were really packed into Venue #3 or ACACIA Hall for example.  Heat was a problem and caused a brief shut down right at the beginning of our live broadcast, fortunately not much longer than a 5 minute outage was experienced as we switched computers.  Not something that’s ever happened to us before but once again going live on-location means anything can happen.  Thankfully we have an experienced crew.

Other things that we have to address on the fly are the nuances with the show itself, doing one off broadcasts means we rarely have any prep time.  So for example, we have little to no idea where to position the camera in anticipation of the next shot, that unpredictability can be troublesome, dark venues, no space, lighting apparatus in the way, you name it.  In order to do this well the fusedlogic team just needs to be really good at their craft.

With that in mind, I’m proud of our team, they’ve done a tremendous job of dealing with these little details and I believe with the exception of the one unexpected heat related shut-down which could have been far worse, everyone and everything has performed really well.  Certainly, this social media work has been great for Edmonton’s Fringe festival, giving it the recognition it deserves as a leader in many ways and no I’m not just saying that because they’re our client or because I live in the region.  If you like the fact that Edmonton is known for great festivals and you attend the Fringe, then this benefits you.  If you’ve participated directly in these social media efforts in some way then it has hopefully enriched your Fringe experience this year.  If not, I’d like to hear about it so that we can make it better.  Post a comment, send us an email or a DM, let the Fringe know directly if that’s better.  We are constantly looking to learn and gain experience, we never stop looking to innovate.

By the way, I simply cannot bear it any longer, I’ve got to let the cat peak its head out of the bag.  Just for fun and because we have absolutely nothing else to do (dripping with sarcasm), we’re going to be launching an iPhone application “very” soon, as well as, a Twitter app.  This will be under our custom application division fusedlogic Labs.  Just thought I’d throw that out there…