• Kovacics

    In this age of social media, I think those taking advantage of it have to be cognizant of their actions. Whatever you post online it is now pretty much public domain and accessible for the masses to see. Sure there are viewing restrictions that can be implemented, but nothing is 100% “safe”. I.e. the case here where deleting a tweet was thought to address the issue, but it was already retweeted.

    Companies and individuals are using social media to share thoughts, opinions, and information- be it personal or a company- its all brand identity. I believe Chrysler did the right thing in cutting ties to the agency. When your identity is on the line, do you really want it tarnished?

    • http://twitter.com/fusedlogic Walter Schwabe

      I agree, they moved to protect their brand and it was the right move.