Earlier this year on March 9th, 2011 a surprising tweet came out for the @ChryslerAutos twitter account. Using this as an example, I’m curious about your thoughts. See below:
Clearly a mental lapse, which was brought to Twitter by a since fired employee of New Media Strategies, the agency handling the Chrysler account. The Wall Street Journal reports that Chrysler also cut ties to New Media Strategies in March as a result of the above tweet.
This is further evidence that in the social web, even though you can delete a tweet, it doesn’t disappear if it’s been retweeted. Rather, it lives on forever in follow-up blogging by AdWeek in this case, and articles like the ones here and Chrysler’s own response here.
Did Chrysler take the appropriate steps in your mind? Should they not only have ensured that the employee of New Media Strategies was immediately fired but also end the business relationship with the agency themselves for a single tweet?
If this happened to you, what would you do?