Certified General Accountants of Alberta

This Friday is going to be a really fun day, as I’ve been asked to provide a keynote address to the Certified General Accountants of Alberta.  I’ll be presenting on the topic of social media for business and all of this will be taking place in one of the most beautiful places and tourist destinations in Alberta, Canada and frankly the world. – Jasper.

The Social Accountant

This association of accountants, many of which I’m sure will be from major centres such as, Edmonton, Red Deer and Calgary but also I suspect from locations all across Alberta.  The Certified General Accountants of Alberta is one of many chapters from across Canada as of the national association.  I’ve been performing some research as I typically do prior to a speaking engagement and I have found some very interesting uses of social media by accountants and accounting firms.  There’s also a large opportunity to mature this usage in many areas which I look to cover in Jasper.  Over all, social media is still a relatively new concept for the majority of this industry of professionals and I’m excited to be presenting some of what I would consider the social media basics, as well as, some advanced concepts that will help those Alberta accountants in the room interested in generating new revenue to get started with social right away.  For example, the opportunity to become a “social accountant,” a term I will define further during my presentation and what that would mean in terms of general awareness for the accounting firm that takes this advice to heart.

Another benefit to this opportunity is that I get to travel out of the Edmonton area and that is welcomed, especially as it falls on a weekend, so I will be taking the opportunity to breath some fresh mountain air and return to Sherwood Park at some point on the weekend.

Also, here’s an article I wrote on “understanding social media” that was published in CGA Magazine in December of 2009.