Interview Series with Shel Israel – Part 1

Shel Israel is a well-known social media author and public speaker who co-wrote the book “Naked Conversations” with Robert Scoble in 2006.  Mr Israel has contributed editorially to Business Week, Dow Jones Co and FastCompany TV.

His new book: Twitterville: How Businesses Can Thrive in the New Global Neighbourhoods, will be released September 8, 2009, and talks about potential business uses of Twitter.

Walter Schwabe had a chance to chat with Mr Israel and have a few questions about his views on social media answered.  This will be the first interview in a series of them with Shel Israel, so be sure to check back often for the next interview! Read more

Does your brand actually matter?

So…does anyone actually care about your brand? What is the relevance of your brand? Could your brand change the world? If so, are you?

Is your brand growing in terms of reach? Sure you’re spending all this time and money, how are you measuring your reach and success. Do you have a methodology for measuring this success? If so how accurate is it? How does your brand currently affect the hiring of top talent? In this age of the “creative class,” is your brand communicating in the right language?

This is a common story today…these questions although common also are often overlooked…

That said, I mostly just wanted to ask brand questions today…

Why not hold a “listening lab” and go find out what your customers think of your brand…

Edmonton, Alberta Business Link

I had the pleasure once again to present at the Business Link yesterday and there was a great crowd from all walks of life. Here’s what a few of them had to say…